Your science belongs in the business press
PR and Media Relations for Science, Technology, Brand Visibility in Asia
- Do you sell science & tech products worthy of media coverage?
- Is your PR only in niche publications? Do you have any PR?
- Do you actively pursue media coverage through outreach?
Our services put your science, technology, AI tools, and valuable discoveries in front of the world’s media. Specializing in Japan, Southeast Asia, India, and Europe.
The opportunity
Science, Tech & Research Markets are HUGE.
Media Coverage is Not.
Let’s Change That.
$1.1T
Life Sciences Market
Estimated size of the global life sciences market. Very few high-tech scientific companies communicate their findings in the media.
82%
AI Citations
Share of AI search citations – across ChatGPT, Claude, Gemini, etc. – from earned media, not paid or owned content.
$136B
Research Tech Industry
Tech companies adjacent to scholarly research. Up from $7.05B today. Almost none have active marketing, let alone a PR program.
~1%
Research Tech PR
Only about 1% of research technology companies are using PR outside the scholarly silo and with a visible earned media plan.
Where science companies go quiet
B2B Public Relations in Science & Technology
Science and research companies tend to grow through institutional sales and academic networks. Most appear nowhere in Bloomberg, Financial Times, TechCrunch, or the trade press.
Their founders come from research and technical backgrounds. If they do any PR, it’s usually on-site news releases and niche publications. Science and technology operate outside the awareness of the executive, funders, and prospects. B2B PR is rare for them.
Companies that move first can build a HUGE advantage. This is what we offer. For outbound global public relations and media strategy in the tech and science sectors, we partner closely with Ellerton & Co.
PR Services that Speak Science and B2B Business
Media Engagement with Proven Networks and Deep Scientific Understanding
Media pitching & press placement
Coverage in business and technology publications, pitched in language that decision-makers recognize – not science-press boilerplate that loses the reader in paragraph one.
Earned media strategy
A consistent program that builds cited authority over time. Announcement-driven coverage fades. Ongoing earned media compounds into something buyers and AI systems can actually find.
AI search visibility
82% of what AI systems cite is earned media. PR is now part of how buyers find companies through ChatGPT, Gemini, Perplexity, and Google AI Overviews.
Asia-wide media reach, and beyond
Media networks across Singapore, Japan, Southeast Asia, South Asia, and India – markets that UK and US-centric agencies rarely reach, with deep localization ability.
What AI actually reads
94% of AI Overviews Citations Are Unpaid –
Most Scientific Companies Are 100% Unaware
- A Muckrack study analyzed 1 million+ links cited by ChatGPT, Claude, Gemini, and Perplexity.
- 94% came from non-paid sources. Earned (unpaid) media alone accounted for 82%.
- External mentions earn up to 10x the AI Overview references of competitors.
- Consistent PR keeps a brand current and highly cited.
- Few science and research companies use any business press PR.
- Your competition isn’t even in the game. Why not take action now?
94%
of links cited by major AI search tools come from non-paid sources
82%
of AI citations come from earned media specifically
10x
more AI Overview references for brands with most mentions
Source: Muck Rack, “What Is AI Reading?” – analysis of 1M+ AI-cited links across ChatGPT, Claude, Gemini, and Perplexity.
Combining PR, B2B content, and scientific publishing expertise
MacroLingo × Ellerton PR Team: Unmatched Scientific Media Insight and Experience among PR Agencies
Dr. Adam Goulston
MacroLingo director, content & copywriting
Certified scientific editor, global content strategist, B2B/B2S communications veteran with experience across Japan, APAC, and the US. Adam ensures clients never have to explain their own field to the people representing them.
Ellerton & Co.
Premier global PR agency
Deep media networks across Asia. A proven track record with high-level global tech and finance companies. Singapore-based with established reach into Southeast Asia, South Asia, and beyond. Smart, flexible, tech-forward, skilled, easy on the eyes.
CASE STUDY
Major Japanese SaaS
The client
Name withheld for privacy
Location
Tokyo, Japan
The problem
This highly ambitious and rapidly growing software company sought media exposure in ASEAN for it’s globalized product line.
What we did
With Ellerton’s connections and expertise, we have sought ongoing coverage spanning multiple Asian countries and languages.
The result
Over several years, the relationship has delivered major media coverage on TV, radio, and of course in print and online.
B2B, B2Science, Tech, Biotech, Research Organizations
Contact
Need publicity? Want to expand your AI search footprint?
See what’s possible.
Office
6F-313 Osaka Center Building,
Kyutaro-machi, Chuo-ku, Osaka-shi, Japan
Response time
Within 1 business day
Prefer email? Write to contact@macrolingo.com